Privacy Policy
Upstream Digital Marketing
Upstream Digital Marketing (“Upstream,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, when and with whom we share it, and the choices you have regarding our use of that information when you visithttps://www.upstreamdigitalmarketing.co (the “Site”) or otherwise interact with our services.
By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of the Site.
1. Information We Collect
We collect information about you in a few different ways depending on how you interact with the Site and our services.
Information You Provide to Us
When you fill out a form, request a proposal, sign up for our newsletter, or contact us directly, you may voluntarily share information such as:
Your name
Email address
Phone number
Company name and website URL
Job title or role
Information about your business goals, advertising budget, or marketing needs
Any other information you choose to provide in messages, forms, or correspondence
Information Collected Automatically
When you visit the Site, certain information is collected automatically through cookies, pixels, and similar tracking technologies. This information may include:
Your IP address and approximate geographic location
Browser type, device type, and operating system
Referring URLs and the pages you visit on the Site
Date and time of your visit, time spent on pages, and click activity
Unique device identifiers and advertising identifiers
Information from Third Parties
We may receive information about you from third-party advertising platforms, analytics providers, and other partners who help us operate, market, and improve our services.
2. Cookies, Pixels, and Tracking Technologies
We use cookies, pixels, tags, and similar technologies to operate the Site, analyze how visitors use it, deliver advertising, and measure the effectiveness of our marketing. Some of these technologies are first-party (set by us) and some are third-party (set by services we partner with).
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors engage with the Site. Google Analytics uses cookies and similar identifiers to collect information such as pages viewed, time on site, traffic sources, and basic device and browser data. This information is used to generate reports and improve the Site’s performance and user experience. You can learn more about how Google uses data athttps://policies.google.com/technologies/partner-sites. You may opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on athttps://tools.google.com/dlpage/gaoptout.
Google Ads and Google Tag Manager
We use Google Ads and Google Tag Manager to manage advertising tags, run remarketing campaigns, and measure ad performance. These services may place cookies on your device that allow us, and Google, to show you relevant ads on Google Search, YouTube, and the Google Display Network based on your prior visits to our Site. You can manage your Google ad personalization preferences athttps://adssettings.google.com.
Meta (Facebook and Instagram) Advertising
We use the Meta Pixel and related Meta advertising tools provided by Meta Platforms, Inc. to deliver and measure ads on Facebook, Instagram, and across the Meta network. The Meta Pixel collects information about your interactions with the Site (such as pages viewed and actions taken) and shares it with Meta so that we can serve relevant advertising, build custom and lookalike audiences, and measure conversions. You can adjust how Meta uses your data for advertising in your Facebook and Instagram account settings, and you can learn more athttps://www.facebook.com/about/privacy.
Other Cookies
The Site may also use functional cookies that are necessary for the Site to operate, as well as performance cookies that help us understand how the Site is used. Most web browsers allow you to control cookies through your browser settings. You can typically remove or reject cookies, but doing so may affect the availability or functionality of the Site.
3. How We Use Your Information
We use the information we collect to:
Operate, maintain, and improve the Site
Respond to your inquiries, proposal requests, and other communications
Provide, customize, and improve our marketing services
Send you updates, newsletters, and marketing communications you have requested
Plan, execute, and measure advertising campaigns and remarketing on platforms such as Google and Meta
Understand how visitors use the Site so we can improve content and user experience
Detect, prevent, and address fraud, abuse, and security issues
Comply with legal obligations and enforce our terms
4. How We Share Your Information
We do not sell your personal information for money. We may share information in the following ways:
Service providers: We share information with trusted third-party vendors who help us operate the Site and our business — including hosting, email, CRM, analytics, and advertising platforms (such as Google and Meta).
Advertising partners: We share certain information with advertising platforms (including Google and Meta) to deliver and measure advertising. This may include cookies and pixel data and, in some cases, hashed identifiers used for matching audiences.
Legal and safety: We may disclose information if required to do so by law, subpoena, or other legal process, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
Business transfers: If we are involved in a merger, acquisition, financing, or sale of all or part of our business, your information may be transferred as part of that transaction.
Note on “sale” and “sharing” for advertising: Some U.S. state privacy laws (including the California Consumer Privacy Act, as amended) define “sale” and “sharing” broadly to include the use of cookies and pixels for cross-context behavioral advertising. Under those broad definitions, our use of advertising cookies and pixels (such as those used by Google and Meta) may be considered a “sale” or “sharing” of personal information. We do not exchange personal information for monetary payment.
5. Your Choices and Rights
Opting Out of Marketing Emails
You may unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link in any marketing email or by contacting us using the information below. We may still send you transactional or service-related communications.
Cookie Controls
You can control cookies through your browser settings. To opt out of interest-based advertising from many participating companies, visithttps://optout.aboutads.info (Digital Advertising Alliance) orhttps://optout.networkadvertising.org (Network Advertising Initiative).
California Residents (CCPA/CPRA)
If you are a California resident, you have certain rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, including:
Right to know: the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the categories of third parties with whom we share it.
Right to delete: personal information we have collected from you, subject to certain exceptions.
Right to correct: inaccurate personal information we maintain about you.
Right to opt out: of the “sale” or “sharing” of your personal information, including for cross-context behavioral advertising.
Right to limit: the use of sensitive personal information, where applicable.
Right to non-discrimination: for exercising any of the rights described above.
To exercise any of these rights, contact us at connect@upstreamdigitalmarketing.co. We may need to verify your identity before fulfilling your request. You may also designate an authorized agent to make a request on your behalf.
Other U.S. State Rights
Residents of other U.S. states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, Utah, and others) may have similar rights to access, correct, delete, and opt out of certain processing of their personal information. To exercise any applicable rights, please contact us using the information below.
Global Privacy Control
Where required by applicable law, we honor browser-based opt-out signals such as the Global Privacy Control (GPC) as a request to opt out of the “sale” or “sharing” of personal information for users in jurisdictions that recognize such signals.
6. Data Retention
We retain personal information for as long as needed to fulfill the purposes described in this Privacy Policy, comply with our legal and contractual obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we will delete or anonymize it in a secure manner.
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Children’s Privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.
9. Third-Party Websites and Services
The Site may contain links to third-party websites and services that are not owned or controlled by us. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party site you visit.
10. “Do Not Track” Signals
Some browsers offer a “Do Not Track” (DNT) signal. Because there is no industry standard for how to respond to DNT signals, we currently do not respond to them. We do, however, honor recognized opt-out mechanisms such as the Global Privacy Control where required by law (see Section 5).
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” above and, where appropriate, provide additional notice (such as posting a notice on the Site). We encourage you to review this Privacy Policy periodically.
12. How to Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or your rights, please contact us:
Upstream Digital Marketing
Franklin, Tennessee, United States
Email: connect@upstreamdigitalmarketing.co
