OUR MISSION

Making big brand advertising strategies accessible to businesses of any size.

Instead of settling for the status quo, we confront it head-on, delivering purposeful solutions & crafting ads that resonate and convert.

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Why Upstream?

“I started Upstream after watching too many small businesses get burned by the agency circus.

You know the type—they promise everything, deliver spreadsheets that mean nothing, and somehow your nephew's lemonade stand gets more conversions than your "comprehensive digital strategy."

Here's what bothered me most: agencies trying to be everything to everyone.

SEO, web design, social media management, email, paid ads, PR, and probably your coffee order too.

Jack of all trades, master of none.

Meanwhile, business owners are bleeding money on campaigns nobody actually understands.

So we made a choice that most agencies would call crazy: We only do paid ads.

No SEO.
No email campaigns.
No "we also do that" services.

Just pure, obsessive focus on making your ad spend profitable.

While other agencies are juggling 15 services, we're figuring out how to drop your cost per acquisition by another 12%.

Our team?

They're specialists who wake up thinking about ROAS, not because they have to, but because they're genuinely wired that way.

Driven, humble, hungry—but also the kind of people you'd actually want to grab a beer with.

We don't hire jerks, no matter how talented.
Life's too short, and work's too important.

Speaking of life—we cap work at 40 hours a week. Period.

Exhausted people make expensive mistakes with your ad budget.

Our team shows up fresh, focused, and ready to treat your campaigns like their mortgage depends on it.
Because in a way, it does.

We're Christian-led, which for us simply means doing what we say, serving others before ourselves, and being radically honest—even when it costs us business.

No BS.
No black boxes.
No "strategic pivots" that really mean we have no idea what's working.

One more thing: we're scrappy but sophisticated.
You work directly with senior people, not interns learning on your dime.

There's just one layer between you and me.
No bureaucracy.
No telephone games.
Just smart people doing excellent work without the agency ego.

If you're tired of generalists who dabble in ads, agencies that make you feel stupid about your own business, or partners who disappear after the contract is signed—we should talk.

We do ads. That's it. And we're darn good at it.

Let's swim upstream together.”

- Nate Amspacher

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