SERVICES

Analytics & Reporting

Reports That Actually Drive Decisions - Not PDFs to file away. Not pretty charts that mean nothing. Real insights, in real-time, that tell you exactly where to put your next dollar.

“Working with Upstream has been one of the most meaningful partnerships we’ve experienced. From the very beginning, they took the time to listen, understand our vision, and walk with us in a way that was both strategic and personal. They’ve provided expertise, resources, and encouragement that have strengthened our mission and multiplied our impact. What stands out most is the relational trust. They don’t just offer solutions; they genuinely come alongside us as partners. This kind of collaboration has allowed us to dream bigger, move further, and serve people more effectively. We couldn’t do what we do without them!”

- Jinda Clement, Highlands College

Our Approach

Metrics That Actually Matter

Forget vanity metrics that make you feel good but don't pay bills. We track what drives revenue: Cost per acquisition. Return on ad spend. Lifetime value. Everything else is just noise.

Real-Time, Not Sometime

Your campaigns don't wait for monthly reports, and neither should you. Our dashboards update live, so you spot problems before they become disasters and double down on winners while they're hot.

Built For Humans, Not Analysts

If you need a PhD to read your reports, they're broken. We design dashboards your intern could understand, with clear visuals that answer one question: what should we do next?

Metrics we care about (that other people don’t)

ROAS/POAS

The only metric that matters when the bills come due. For every dollar you spend, how many come back? We track both revenue return AND profit return because top-line revenue means nothing if you're losing money on each sale.

Conversions

The actual actions that pay your bills—purchases, leads, sign-ups, calls. Not likes. Not impressions. Real business outcomes from real customers doing what you need them to do.

Cost per Conversion

What you're really paying to acquire each customer. We obsess over driving this down while maintaining quality, because the difference between $50 and $45 per acquisition could be the difference between scaling and stalling.

CTR (Click-Through Rate)

Your ad's report card. CTR tells us if your message resonates or falls flat. Low rates mean we're either talking to the wrong people or saying the wrong thing—both fixable if you catch it fast.

CPC

The price of admission to your website. We work to lower it without sacrificing quality traffic, because cheap clicks from the wrong people are more expensive than premium clicks from buyers.

Frequency

How often people see your ads before they act—or get annoyed. We find the sweet spot between invisible and irritating, making sure your message sticks without stalking your audience across the internet.

Reports That Don't Suck

We killed the 50-slide deck. Our Looker Studio dashboards are live, clear, and actually useful—pulling real-time data from every platform into one place you'll actually want to check. Because good data shouldn't require a PhD to understand.

  • Static reports are dead. Your dashboard updates continuously, pulling fresh data while your competitors wait for monthly PDFs. See performance changes as they happen, not weeks after they matter.

  • Red means stop. Green means go. Trends point up or down. We designed these reports for humans who have better things to do than decode marketing metrics. Clarity beats complexity every time.

  • Google, Meta, LinkedIn—all your platforms in one place, speaking the same language. No more jumping between accounts or trying to math your way through different reporting formats. Everything that matters, unified and clear.

Brand Context File

We capture your brand DNA and bake it into every campaign. This is how ads actually sound like you—and work.

  • How you sound when you're winning. We decode your unique tone, personality, and language patterns so every ad feels authentically you—not like generic marketing-speak written by robots.

  • What you sell, why it matters, and why customers should care. We document every feature, benefit, and outcome to ensure our campaigns focus on what actually drives purchases, not just what sounds impressive.

  • Your perfect customer in painful detail. Demographics are just the start—we map their frustrations, desires, daily routines, and the exact moment they realize they need what you're selling.

  • The real size of your opportunity. We calculate how many potential buyers actually exist, where to find them, and how much market share is realistically up for grabs. No fantasy numbers, just truth.

  • The segment that needs you most—desperately. These aren't just interested prospects; they're actively suffering without your solution. We identify and target the people who buy fastest and stick longest.

  • The moments that turn browsers into buyers. We map out exactly what happens that makes someone suddenly need your solution today—not someday. These triggers shape our campaign timing and messaging.

This living document drives every creative decision, ad angle, and message we deploy across your campaigns. It's the difference between ads that interrupt and ads that resonate.

Ready to get better results from your digital ads? Let’s talk.

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