In a matter of days, Threads achieved the unthinkable - 100m users. It was epic to watch & a thrill to get caught up in the sign-up frenzy. Truly, it felt like Taylor Swift Era's tour ticket release day all over again - everyone was asking "Did you get in?"

Yet, here we are mere weeks later & their active users are down 60%. Some dropoff is expected, but 60%?! - that's troubling.

Asking for reviews can feel awkward. It can feel like you're fishing for compliments - something your mamma taught you was uncool from a young age. However, consider this: you're not asking for a favor. Instead, you're seeking valuable feedback to improve your services and help your business thrive. It's a mutually beneficial process.

When launching a paid search campaign, many digital marketers underestimate the significance of negative keywords. A thoughtfully crafted negative keyword list is as crucial as your targeted keyword list, acting as a barrier, ensuring your ad only appears to the most relevant audience.

Asking for reviews can feel awkward. It can feel like you're fishing for compliments - something your mamma taught you was uncool from a young age. However, consider this: you're not asking for a favor. Instead, you're seeking valuable feedback to improve your services and help your business thrive. It's a mutually beneficial process.